Lynx 2025 Advent Calendar Launch
The Brief
Lynx partnered with us to launch its Advent Calendar on TikTok Shop UK, with the challenge of driving conversion for a high-ticket seasonal product.
What We Did
🔥 Full-Funnel Launch Execution
Managed store setup, pricing, and campaign structure aligned with TikTok promotional cycles.
🔥 Creator Collaboration Strategy
Partnered with highly relevant creators to rapidly identify and convert target audiences.
🔥 Conversion Optimisation
Continuously refined pricing and content strategy to accelerate sales velocity and scale GMV.
Recent Case Study
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Set a new peak in single-day GMV and scaled core SKUs beyond 10× during Black Friday.
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Blending luxury storytelling and influencer marketing to drive 6.25K views and high audience engagement.
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Activated 100+ creators and rapidly scaled content production to drive early campaign momentum.