Dove Cold-Start Launch on TikTok Shop UK
The Brief
Dove partnered with us to launch its TikTok Shop presence in the UK from scratch, to turn a cold start into scalable growth within a short timeframe.
What We Did
🔥 Product & Pricing Strategy
Designed optimized bundles and pricing mechanics to maximise conversion and build a scalable sales foundation.
🔥 Affiliate Ecosystem Build
Activated a high-volume creator network, generating over 900 videos to drive traffic and conversions.
🔥 Performance Acceleration Framework
Leveraged ascending creators and campaign mechanics to sustain momentum, driving consistent weekly GMV growth.
Recent Case Study
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Blending luxury storytelling and influencer marketing to drive 6.25K views and high audience engagement.