Unilever Homecare 10× Black Friday Growth
The Brief
🔥 Peak Campaign Strategy
Designed a full-funnel Black Friday approach to maximise traffic, conversion, and sales during peak period.
🔥 Creator & Live Activation
Leveraged both creator content and live shopping to amplify reach and drive high-intent conversions.
🔥 Incentive Programme Optimisation
Executed a creator incentive system to increase content output, engagement, and overall GMV.
What We Did
🔥 Product & Pricing Strategy
Designed optimized bundles and pricing mechanics to maximise conversion and build a scalable sales foundation.
🔥 Affiliate Ecosystem Build
Activated a high-volume creator network, generating over 900 videos to drive traffic and conversions.
🔥 Performance Acceleration Framework
Leveraged ascending creators and campaign mechanics to sustain momentum, driving consistent weekly GMV growth.
Recent Case Study
Lynx 2025 Advent Calendar Launch
Turned a high-ticket product into a fast-selling hit with 10K GMV in 2 weeks.
Onérique × Paris Look TikTok Live Activation
Blending luxury storytelling and influencer marketing to drive 6.25K views and high audience engagement.
Dove Affiliate Launch on TikTok Shop
Activated 100+ creators and rapidly scaled content production to drive early campaign momentum.